Media marketing and business tend to be interconnected than ever before. When using the rise of social media platforms and microblogging services, firms can connect to customers over a personal level and build brand awareness through content marketing to drive site traffic and sales. Moreover, social websites enables businesses to humanize their character by turning them in to active participants in their industry, rather than passive repositories info like the traditional phone book. Lastly, the amplification of advertising marketing through social networks provides companies the capacity to reap the benefits of earned media, which is free press from clients through product reviews or referrals. This is what makes social media marketing (SMM) one of the most effective ways to develop a business.

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